Bibliograph

Design to grow, how Coca-Cola learned to combine scale and agility (and how you can too), David Butler and Linda Tischler

Type

Label

Design to grow, how Coca-Cola learned to combine scale and agility (and how you can too), David Butler and Linda Tischler

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Design to grow

Nature of contents

bibliography

Oclc number

883146854

Responsibility statement

David Butler and Linda Tischler

Sub title

how Coca-Cola learned to combine scale and agility (and how you can too)

Summary

"Advice from Coca-Cola's vice president of Innovation and Entrepreneurship: learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions"--, Provided by publisher

Table Of Contents

Designing for scale. Design ; Scale ; Complexity -- Designing for agility. Smarter ; Faster ; Leaner -- The next wave -- The deep end -- The Designing on Purpose manifesto

Classification

Contributor