Contagious, why things catch on, Jonah Berger
Type
Label
Contagious, why things catch on, Jonah Berger
Language
eng
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
Main title
Contagious
Music parts
not applicable
Oclc number
823219608
Responsibility statement
Jonah Berger
Sub title
why things catch on
Summary
Why do certain products and ideas go viral? Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious
Target audience
adult
Transposition and arrangement
not applicable
Classification
Contributor
Creator
Genre
Content
Mapped to
Incoming Resources
- Has instance1
Outgoing Resources
- Classification1
- Contributor1
- Creator1
- Genre1
- Subject4
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