What the customer wants you to know, how everybody needs to think differently about sales, Ram Charan
Type
Label
What the customer wants you to know, how everybody needs to think differently about sales, Ram Charan
Language
eng
resource.accompanyingMatter
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Form of composition
not applicable
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Main title
What the customer wants you to know
Music parts
not applicable
Oclc number
317525298
Responsibility statement
Ram Charan
Sub title
how everybody needs to think differently about sales
Summary
Offers a tutorial on upgrading the productivity of any size company's sales force. Ram Charan's answer: evolve salespeople from "order takers" to knowledgeable ambassadors who approach customers armed with cost-saving solutions they will be happy to pay for. Charan's method involves "Value Creation Selling, " which at a broad level means reconfiguring a sales force's orientation toward customers' profitability before its own success. The book serves as a practical guide to competing with aggressive price-cutters in today's market
Target audience
adult
Transposition and arrangement
not applicable
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Outgoing Resources
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